![]() ![]() The most famous example, of course, is “Lemonade,” which Beyonce has kept faithfully exclusive on her husband’s streaming service since its release on Apto its detriment, at least chart-wise. ![]() In April Jay-Z pulled nearly his entire catalog (with a handful of exceptions) from Spotify and Apple Music. For around 18 months, Prince’s catalog was available exclusively on the service - a situation that ended in February - and Kanye West’s “Life of Pablo,” which was marred by a baffling release strategy that was apparently directed by the artist himself, was a Tidal exclusive for a few weeks before it suddenly appeared on other services. The act inspired Lucian Grainge, chairman/CEO of Def Jam’s parent Universal Music Group, to ban exclusives by the company’s artists.īut Tidal has doubled down on them - according to reports, $75 million of the Sprint deal is dedicated to exclusives - with limited success. A key turning point came last August when Frank Ocean delivered an uneven album called “Endless” to finish off his contract with Def Jam, only to release “Blonde,” a much more satisfying album, via Apple Music just two days later. Spotify never joined in the exclusive wars - as the established market leaders, they didn’t need to - and Apple Music recently has focused more on its burgeoning video service and premieres on its Beats 1 radio station. The exclusive epidemic of 2014-16 has largely abated, as the realization crept in that the only winners in that arms race were the streaming service with the exclusive and the artist and/or label who pocketed whatever benefits came with it. ![]() Reps for Tidal, Apple Music and Spotify declined or did not respond to Variety’s request for comment. Jay-Z pulled his catalog, with a handful of exceptions, from Spotify and Apple Music in April. It also seems inevitable that “4:44” will also be available on CD and vinyl at some point. A source tells Variety that the album will be available on Apple Music after a week of exclusivity on Tidal, and it seems very likely that it will be available on iTunes as well another source says it will be available on all major services. ![]()
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